Cooper Tire & Rubber Company’s Tread Wisely™ program is an initiative developed in partnership with the National Organizations for Youth Safety (NOYS) to promote Cooper’s signature philanthropy cause of tire and vehicle safety among teens and young adults.

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Win Prizes By Learning and Sharing Three Simple Monthly Tire Safety Checks

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Connect To Tread Wisely

Tire Safety Tips

  • When was the last time you checked in to see how your tires are feeling? Get some tire safety tips here.

    View Tips
  • Learn how to change a flat tire, check your tire pressure and more through videos from professional racer and The Bachelor star Arie Luyendyk, Jr.

    Play Videos
  • Three things you need to know about tires and why you should care.

    View Brochure

What's Happening

  • Meet the Tread Wisely Ambassadors! These young adults will spread tire safety knowledge to their peers across the country.

    Meet the Ambassadors
  • Take Tread Wisely with you wherever you go by downloading the mobile app.

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  • Teach other about tire safety (and win cool prizes) by holding the Tire Safety Challenge at your school or organization.

    Challenge Accepted?
  • Tread Wisely educational programs are happening across the country and around the globe!

    Check out where we've been.