Cooper Tire & Rubber Company's Tread Wisely™ program is an initiative developed to promote Cooper's signature philanthropy cause of tire and vehicle safety among teens and young adults.

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Brrrr…it’s cold outside!

Before you hit the road this winter, be sure your tires are ready for the ride. Check your tread depth, air pressure and inspect your tires before driving.


Tread Wisely and recently teamed up to encourage teens and young adults across the country to lean how to take care of their tires and stay safer on the road.

See the results and some cool pics.

Connect To Tread Wisely

Tire Safety Tips

  • When was the last time you checked in to see how your tires are feeling? Get some tire safety tips here.

    View Tips
  • Learn how to change a flat tire, check your tire pressure and more through videos from professional racer and The Bachelor star Arie Luyendyk, Jr.

    Play Videos
  • Three things you need to know about tires and why you should care.

    Download Brochure


  • Take Tread Wisely with you

    Take Tread Wisely with you wherever you go by downloading the mobile app.

    Learn More
  • Tread Wisely educational programs

    Tread Wisely educational programs are happening across the country and around the globe!

    Check Out Where We've Been