Tread Wisely student ambassadors

Watch Video

The Cooper Tire & Rubber Foundation, the philanthropic arm of Cooper Tire, has developed the Tread Wisely program to promote tire and vehicle safety among teens and young adults. As Cooper’s signature cause, youth tire and vehicle safety is the effort to which the majority of philanthropic dollars and employee volunteerism are committed.

Tread Wisely targets those ages 15 to 25 with three key tire safety messages about understanding:


Meet Cooper the Tire


Cooper The Tire

Have you ever met a talking tire? Well, now you have – and his name is Cooper. Cooper delivers important safety information with a dose of humor and heavy helping of fun. Here are a few of his favorite tire safety tips and a video so you can get to know the tire behind Tread Wisely. Follow Tread Wisely on social media to see more!


In The News

Tread Wisely™, Cooper Tire’s Safety Program for Young Drivers, Kicks Off Collaboration with DoSomething.org for National Tire Safety Week, May 21-28 - Learn More

Cooper Tire’s Tread Wisely™ Program Encourages Teens to Get Pumped for Prom - Learn More

“The Bachelor” Arie Luyendyk, Jr. Encourages Young Drivers to Show Their Tires Some Love this Valentine’s Day - Learn More

Five High School Clubs Earn Funds for Participation in National Tread Wisely™ Tire Safety Challenge Sponsored by Cooper Tire - Learn More

Cooper Tire’s Tread Wisely™ Program Encourages College Students to Perform Three Important Tire Safety Checks before Heading Home for Thanksgiving - Learn More

Cooper Tire Encourages Young Drivers to Focus on Tire Safety during National Teen Driver Safety Week, October 15-21 - Learn More

Cooper Tire’s Tread Wisely™ Program Offers Three Important Back to School Tire Safety Tips for Young Drivers - Learn More

New Tread Wisely™ Challenge Encourages Teens and Young Adults to Practice Tire Safety, Educate Peers through National Competition - Learn More

Cooper Tire Launches New Tread Wisely Mobile App to Help Young Drivers be Safer on the Road; Teams with the National Organizations for Youth Safety (NOYS) - Learn More

New Youth Ambassador Team to Run Grassroots Campaign for Cooper Tire's Tread Wisely™ Tire Safety Initiative - Learn More

Cooper Tire to Participate in National Organizations for Youth Safety (NOYS) Youth Interactive Traffic Safety Lab Oct. 17 - Learn More

Alabama Teen Wins Tread Wisely™ Teen Driver and Tire Safety Contest on Instagram - Learn More

Cooper and NOYS launched a new philanthropic effort to promote driver and tire safety among teens and young adults. - Learn More