The Cooper Tire & Rubber Foundation, the philanthropic arm of Cooper Tire, has developed the Tread Wisely program to promote tire and vehicle safety among teens and young adults. As Cooper’s signature cause, youth tire and vehicle safety is the effort to which the majority of philanthropic dollars and employee volunteerism are committed.
Tread Wisely targets those ages 15 to 25 with three key tire safety messages about understanding:
- Tire pressure
- Tread depth
- Overall tire condition
MEET COOPER THE TIRE
Have you ever met a talking tire? Well, now you have – and his name is Cooper. Cooper delivers important safety information with a dose of humor and heavy helping of fun. Here are a few of his favorite tire safety tips and a video so you can get to know the tire behind Tread Wisely. Follow Tread Wisely on social media to see more!
IN THE NEWS