Cooper Tire & Rubber Company’s Tread Wisely™ program is an initiative developed in partnership with the National Organizations for Youth Safety (NOYS) to promote Cooper’s signature philanthropy cause of tire and vehicle safety among teens and young adults.

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I'M A SOCIAL MEDIA STAR!

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His bags are packed and he's headed on adventures to share tire and vehicle safety!

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Tire Safety Tips

  • When was the last time you checked in to see how your tires are feeling? Get some tire safety tips here.

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  • Learn how to change a flat tire, check your tire pressure and more through videos from professional racer and The Bachelor star Arie Luyendyk, Jr.

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  • Three things you need to know about tires and why you should care.

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