PUMP IT UP CAMPAIGN
Tread Wisely and DoSomething.org teamed up to conduct the Pump It Up campaign this fall. The campaign encouraged teens and young adults to learn about tire and vehicle safety by printing our Pump It Up flyers and putting them under their friends’ windshield wipers. The flyers encouraged teens to text a keyword to receive helpful tips about tire pressure, tread depth and overall tire condition delivered directly to their phones.
Nearly 33,000 young people signed up to participate in the Pump It Up Campaign, sharing thousands of Pump It Up flyers with their friends!