Cooper Tire & Rubber Company's Tread Wisely™ program is an initiative developed to promote Cooper's signature philanthropy cause of tire and vehicle safety among teens and young adults.

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Give your tires some love and they’ll love you back.

 

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The Tread Wisely program shares tire safety with young drivers across the globe. See where we’ve been and the impact we’ve made.

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Connect To Tread Wisely

Tire Safety Tips

  • When was the last time you checked in to see how your tires are feeling? Get some tire safety tips here.

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  • Learn how to change a flat tire, check your tire pressure and more through videos from professional racer and The Bachelor star Arie Luyendyk, Jr.

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  • Three things you need to know about tires and why you should care.

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News

  • Take Tread Wisely with you

    Take Tread Wisely with you wherever you go by downloading the mobile app.

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  • Tread Wisely educational programs

    Tread Wisely educational programs are happening across the country and around the globe!

    Check Out Where We've Been